About λ3
Love n’ Live Life
An independent magazine about outdoor life, made in Athens. We tell stories of people and the places that shape them, and we invite as many people as we can to get out there.
Our story
λ3 was founded by Christos Tzoutis. His love for Greek nature started early, and became a way of life when he trained as a mountain guide.
Seeing how much good comes from wild landscapes and real hospitality together, he set out to build something that would introduce people to each place in its most authentic form.
λ3 is the result: one passion, for nature, for place and for people, told in three ways.
Three ways in
The Magazine
Stories and photography from the heart of nature and the communities that live around it. In print twice a year and online every week, we look for the hidden places most people miss, and for the real character of popular ones before it gets lost in the crowds.
The Outdoors Club
Trips that talk to the place they happen in. We follow the paths locals have walked for generations, travel safely in small groups, and share both the action and the slow moments in between.
Creative Studio
Photography and film for organisations and brands that share our love for this planet and its places, and that find in the Greek landscape the right setting to tell their story.
λ3 in numbers
2025
Most of our readers find us on their own: 42% through Google search, 25% through social media and 25% by coming straight to lamda3.com.
Work with us
We don’t treat content as exposure, but as a way to tell stories that keep their value over time.
- Editorial features on lamda3.com
- Social content: posts, reels and stories
- Trips, retreats and experiences
- Brand storytelling and positioning
- Photography and film production
- Collaborative campaigns and giveaways
Since 2026, λ3 works with the agency onehaus on social media, PR & influencer relations and live events.
Awards
Three Tourism Awards
The Greek Tourism Awards recognise the businesses and projects shaping travel in Greece. On our first entry in 2022, λ3 won silver as a travel magazine and bronze for outdoor tourism. In 2024, our third entry brought gold.
The team
Christos Tzoutis
Founder & Creative Director
Christos loves travel, photography, coffee and good wine. In love with Greek nature and its mountains, he started λ3 to invite people, in every way he can, to get out there. His real talent is leading trips where everyone ends up as one big group.
Margarita Kotsini
Editor-in-chief, Publishing Consultant
Raised in Athens in a family where books and museums were essentials, Margarita has edited titles for several publishers and worked with writers, illustrators and artists she admires. She loves the mountains, good coffee, paper and ink.
Vasilis P. Georgiou
Designer
Vasilis is obsessed with typography and editorial design, and with the history of Greek letterforms in particular. He loves travelling in the wild, mostly by designing the pages of λ3.
With thanks
Contributors
Kostis Angelopoulos, photographer · Alessandro Kikinas, photographer · Maria Koliakoudaki, travel writer · Christos Manioros, photographer · Ilias Nikolantos, outdoors & climbing guide · Tatiana Papageorgiou, travel writer · Evangelia Petta, travel writer · Ilias Tseisvili, outdoors & climbing guide
Guests in our pages
Giorgos Venios · Chris Burkard · Alex Grymanis · Thomas Zikos · Orestis Zoumpos · Konstantinos Themelis · Amalia Kovaiou · Sofi Moutafi · Giannis Papanastasopoulos · Mairi Retsina · Alexis Chatzoglou · Farawayfarers · Marabou Project · Melina and Markos · YABA travellers
Brands we’ve created for
Amino Animo · AREA51 · Breitling Greece · Columbia Greece · Coffee Republic · Costa Coffee · Cyanos Yachting · EcoFlow Greece · efood · Eumelia Organic Farm · Fjällräven Greece · Hanwag · Katogi Averoff · Kinsterna Hotel · Montanema Handmade Village · Nicolettas Houses Santorini · PRIMUS · Rhoeco · Samsung Greece · Spanos Luxury Cars · The North Face · The Roosters Roastery · Theoni Water · Tsakiris
Sponsors
Aegean Airlines · AREA51 · EcoFlow (Info Quest Technologies) · Fjällräven Greece · Nutree Bars · Montanema Handmade Village · Seajets · Spanos Luxury Cars
Say hello
Let’s make something together
Stories, trips, partnerships or just a good idea: write to us at [email protected].
Lamda3 World Base, Kimonos 2, 15343, Agia Paraskevi, Athens, Greece
